Having a solid content strategy for each piece of your content marketing plan is an important final step of the planning process. You want to have a clear idea of the content you need to create and how it will benefit your audience.
“If you’re not putting out relevant content in relevant places, you don’t exist,” says celebrity entrepreneur Gary Vaynerchuk. This gets to the heart of content strategy: if you’re content isn’t valuable and if nobody sees it, then creating it was a wasted effort.
Continue reading “The 3 Most Important Content Strategy Questions”
A content marketing plan helps you monitor your digital marketing efforts and ensures your time and money are well spent.
When you’re busy running your business, spending precious hours or dollars creating something like a content marketing strategy can seem pretty frivolous. There are a million other things you need to do now, and you’re already getting sales without a marketing plan – so why bother?
Continue reading “3 Reasons You Need a Content Marketing Strategy”