Confirming what fans of the 2013 movie Her already know, researchers have found that those who interact with life-like devices with complex artificial intelligence (AI) are less likely to seek out social interactions with other people. They wrote that designing products and automated services to be interactive and appear alive could be used to ease loneliness from social exclusion.
Whether a product is a social media network, humanoid robot or video game, if it is highly-interactive it may be soothing the effects of social exclusion in individuals.
However, they also warn that the spread of these anthropomorphic consumer products could also pose unknown risks to the social fabric of your community.
Knowing your customers is a key part of marketing your business, regardless of where you focus your efforts. When you’re able to understand the fears and aspirations of the people who enjoy your product, then you’re well on your way to understanding their motivations for doing things – like buying your product.
One of the most tried and true tools that marketers use to illustrate the customers of a business is the Persona. A customer persona is a fictional character created from research on your customers and those in your industry. Your business may use only one persona, or you may create and use a persona for each market segment you want to target.
Having a solid content strategy for each piece of your content marketing plan is an important final step of the planning process. You want to have a clear idea of the content you need to create and how it will benefit your audience.
“If you’re not putting out relevant content in relevant places, you don’t exist,” says celebrity entrepreneur Gary Vaynerchuk. This gets to the heart of content strategy: if you’re content isn’t valuable and if nobody sees it, then creating it was a wasted effort.