A content marketing plan helps you monitor your digital marketing efforts and ensures your time and money are well-spent.
When you’re busy running your business, spending precious hours or dollars creating something like a content marketing strategy can seem pretty frivolous. There are a million other things you need to do now, and you’re already getting sales without a marketing plan – so why bother?
1. Marketing Strategy Tells You How to Succeed
Having a thorough content marketing strategy allows you to answer two really important questions:
- What does success look like?
- What is the best way to measure that?
As an online entrepreneur, you can already relate to these two questions based on your business plan. Most likely, the success of your business looks like increasing your revenue, and the best way to measure that is by the sales of your products. Your content marketing plan also answers these questions, but from the standpoint of how your image and online presence can best support your business plan.
2. A Plan Helps You Track Progress
By having a clear idea of what successful content looks like to your business, it’s much easier to track your progress and determine which specific content tactics are working … and which aren’t. And as as you compile data from your social media accounts and website analytics over time, you’ll be able to fine-tune your online presence to maximize the support it provides your business.
Having a solid content marketing plan helps you manage and analyze the approaches you take to telling the story of your business on the Internet, and ensures the time and money you put into your social media and email marketing efforts is well-spent.
3. Getting Help With Content Marketing Is Tax Deductible
Because purchasing the services of a digital marketing specialist are a valuable investment in your business, working with a freelancer, consultant or agency to develop a content marketing plan is fully tax-deductible. If you’ve recently experienced a fair amount of growth, this can be a great way to invest in your business and offset small business taxes.