How to Add Tags and Categories to Images in WordPress

you can code wordpress media tags
If you’re going to leverage your media library to create additional value for your customers and improve your SEO profile, WordPress media tags are going to be at the top of your list of must-haves.

I’ve long found the WordPress media library something of an enigma. Of course I get the benefit of having an easy way to store and edit the images used on a site. But do they really need their own web pages?

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Your Customer Focus Is Your Content Marketing Superpower

customer-oriented-content
A content strategy that focuses on delivering real value to customers can create powerful attachments to your business that last a whole life.

Customer-focused content may be the most important part of your content marketing plan that you probably aren’t doing right. If you’re content isn’t creating real, emotional connections with your customers, then you know you aren’t doing it right.

Now, that isn’t to say your content is not good. It may be pretty helpful, too. But producing blog posts that don’t sound like they were written by a computer that contain basically correct information isn’t exactly a high bar to set for your content strategy.

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Customer Persona Marketing Mistakes You Need to Avoid

creating a customer persona

Creating a customer persona is an important part of any content marketing strategy. It isn’t enough to simply create a great product or offer a valuable service. You need to know who will benefit from choosing what you offer.

Understanding your core audience is what gives you the ability to sell them your product or service. It also allows you to touch their lives in ways that generate the bonds of trust. Really understanding your core audience is how you also generate a truly memorable experience for them.

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